Opportunity for the Lifestyle?

Opinion by Paul Ritchie, Founder of Rocalta

Joseph P. Kennedy, father of President John F. Kennedy and U.S. Senators Robert and Ted Kennedy, saw an opportunity during the alcohol prohibition days in the early 1930’s.  He thought prohibition would end one day.  So, he invested heavily in Scottish distilleries and founded an import agency for brands of Scotch and gin.  He also purchased spirits-importation rights from a Canadian firm.  As soon as alcohol sales again became legal in 1933, he made huge profits, some of which he used to buy Hialeah Park Race Track in Florida and other real estate investments that still support the vast Kennedy family.

The moral of this story is to see an opportunity where others think none exists.  Bad situations, even as bad as this one, don’t last all that long.

During the Spanish Flu pandemic of 1918, the best-performing cities included Oakland, Omaha, Seattle and Portland, Oregon, which all enforced over 120 days of social distancing.  That is according to a recently published study dated March 30, 2020 (Pandemics Depress the Economy, Public Health Interventions Do Not: Evidence from the 1918 Flu, authored by Sergio Correia, Board of Governors of the Federal Reserve System; Stephan Luck, Federal Reserve Bank of New York, and; Emil Verner, Massachusetts Institute of Technology (MIT)).  The study found that cities that struggled the most after the pandemic - Lowell, Philadelphia and St. Paul - had less than 60 days of social distancing.  The average length of social distancing policies for all cities was 88 days, according to researchers.

So, how long will social distancing last for us?  If we take the best examples of past success, it should last until early August 2020.  If we are smart, we take that lesson from historical data, not from politics.

We believe Rocalta should be able to open in September 2020, if we all act smart.  Of course, by then we will likely have new procedures for sanitation and detection of the Covid-19 virus, and others.  People across the country will hopefully be testing on a widespread basis, not like today.  And, there will likely be self-tests where people send their saliva into a lab for testing from home – with fast results.  It is possible that we will need to have some proof of test results to return to work or school, or to be admitted to a public gathering or event.

Things are changing, but America will rise to the challenge, regardless of national leadership.  America is sometimes slow to appreciate a threat. But, once we get it, all hell breaks loose and we innovate with astonishing speed and success.  Just look at the response to the Pearl Harbor attack of 1941, or recovery in New York after 9/11.

We at Rocalta are seeking out ways to make playful sex safer and once again freely accessible.  We are using this time to refine and re-define how a private sex club should look and operate. 

In short, we see an opportunity that will begin to climax this Fall - pun intended!


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